FAQs
Questions, answered plainly
If yours is not here, ask us directly — we would rather answer it than have you guess.
Getting started
Why work with LeeSteele Media?
Because the buying, the audience data and the creative all sit with one team that is accountable for what the campaign produces. When those three are split across vendors, the gaps between them are where budget quietly disappears — and nobody owns the result.
Who do you typically work with?
Advertisers who are already spending on television, or who are ready to, and who want to know what that spend is returning. We work across local, regional and national campaigns.
Is there a minimum budget?
It depends far more on the market than on a fixed number. Some markets need real weight before they are worth entering at all, and we will tell you when a budget is too thin to do the job rather than take it anyway.
How do we start?
Book a short demo. Bring whatever you are running today — plans, invoices, past results — and we will come back with a side-by-side comparison showing what we would change and what it would cost.
Pricing and buying
How can you beat what I am paying now?
We buy the same inventory from the same sources as everyone else. The difference is overhead and markup. We run lean, we buy direct rather than through layers of resellers, and we negotiate rather than accept the quoted rate — so the saving lands in your schedule instead of a margin.
Do you take a commission or charge a fee?
We will lay out exactly how we are paid on the first call, in writing, before you commit to anything. Placeholder — confirm the final commercial model with Lee before publishing.
Am I locked into a contract?
Campaigns are committed flight by flight. We would rather earn the next one than hold you to a term you have stopped seeing value in.
What happens if a spot does not run as bought?
We reconcile every schedule after it airs against what was ordered, and we pursue make-goods or credits on anything that fell short. You should not have to audit your own buy.
Targeting and measurement
What does "pinpoint placement" actually mean?
Your commercial runs inside the specific program you chose — a particular game, a named show, a defined network — rather than being dropped wherever a rotator has space. Plenty of companies can do this and simply choose not to, or charge extra, because it takes time to set up. We do it as standard.
How precisely can you target an audience?
Very. Beyond the usual age, income and geography, we can layer in purchase intent, life events, credit band, past buying behaviour and thousands of other attributes. The skill is not in having the filters, it is in choosing the handful that will actually change your result — that part is our job, not yours.
Can you track what the campaign drove on my website?
Yes. We match the households exposed to your advertising against the traffic, form submissions and phone calls that follow, so the campaign is judged on business generated rather than impressions served.
How often will I see results?
You get an always-on dashboard, plus a regular walkthrough from an actual person explaining what moved, what did not, and what we are adjusting next.
Production
Do I need to have a commercial already?
No. Full-scale production is one of our four services. We can write, shoot and finish a new spot, or refresh creative you already own so it works harder in the placements we are buying.
Can you use my existing creative?
Usually, yes — and often we will recut it. A spot built for broadcast rarely performs unchanged on streaming or social, so we adapt length, pacing and framing to each placement.
How long does production take?
It depends on scope, from a fast turnaround on an offer-driven spot to a full production with location, crew and talent. We will give you a firm schedule before anything is booked.
What do I get at the end?
Broadcast-spec masters for every station and platform in the plan, plus cutdowns — shorter versions, bumpers and vertical social cuts — so one shoot feeds the whole campaign.
Still have a question?
Ask it on a 30-minute call, or send it over by email — either works.