About
We buy television the way we would buy it for ourselves
LeeSteele Media exists because the gap between what an advertiser pays and what the media is actually worth has never been wider — and most buyers have stopped trying to close it.
Our approach
Most media today is placed by someone clicking through a platform at the rate they were quoted. That works fine for the platform. It works less well for the advertiser paying the bill.
We do it the older way — a call to someone we know, a negotiation, and a schedule built around the programs your customers actually watch — and we pair it with the modern layer that the older way never had: household targeting and real attribution.
Placeholder narrative. To be replaced with LeeSteele Media's own history and experience summary.
Operators, not order-takers
Our background is inside the business — stations, platforms and production — which is why we know where the flexibility in a deal actually sits.
One team, one number
The person who plans your buy is the person who negotiates it and the person who calls you about the results.
Paid for performance, not volume
We would rather spend less of your budget well than more of it badly. Repeat business is the whole model.
How we work
Four things we will not compromise on.
Tell you the truth about the buy
If a market is not worth entering or a budget is too small to matter, you will hear that before you spend it.
Show the maths
Plans come with the comparison against what you are paying now. No proprietary black box scoring.
Own the whole result
Creative, placement and measurement in one place means there is nobody else to blame, which keeps us honest.
Stay reachable
Direct line, direct email. You are not filing a ticket to talk to your media buyer.
Have a campaign coming up?
The earlier we see the plan, the more room there is to improve it.